Over the past 30 years, many consumers have replaced the solid soap bar with liquid soap. Thus, they have also changed from soaps based on natural ingredients to synthetic soaps that contain preservatives, which can trigger allergic reactions, be endocrine disruptors, and affect the marine environment when they are discharged into the sea.
BADA's products are a natural and easy choice for consumers - products that do not add artificial active substances to the users' health and body. Their uncompromising approach means that production methods, packaging concepts, supply chains, and partnerships must be sustainable in all aspects. 

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